Today’s Digital Marketing world is constantly changing. Digital marketing is an intricate industry with e-mail and social media to SEO and PPC strategies. This presents digital marketers with the challenge of keeping their brand at their customers ‘ leading edge. Whether it’s about promoting your product and services or any other use. It’s equally important to keep updating your marketing strategy and get to know the new marketing trends.
Read on to discover the existing and digital marketing trends for 2021:
Shoppable posts: A huge part of online shopping is digital media. Various social media platforms have made it easier for e-commerce websites to sell their products. It has become easier to use platforms like Instagram, Facebook, Pinterest, etc., and shop for various products. Increasing influence marketing and our desirable attitudes reduce the need to enter a website or a storefront. Shopping on social media is convenient.
Tagging your products in the picture is relatively easy and allows customers to shop directly from your feed. Here is where shoppable posts are helpful. This is a great way not only to gain traffic exposure but also to boost your search ranking to different product pages.
Interactive Content: Just reading plain text or watching simple content does not lead your audience to engage in the activity you desire. You can use interactive content to connect with the audience through blogs, emails, websites, and more. This type of content is appealing because it’s fun, competitive, and delivers instant, personalized results to customers. Interactive content makes it easier for the content creator to interact better with the public.
This trend helps to connect with the audience and further leads them to the sales funnel. Interactive content can be like interactive Infographics, maps, interactive videos, surveys and polls, Assessments, calculators, and more. The benefits of using this social media trend are increasing in your brand loyalty, rises in engagement rates, promotes more and accurate data.
Augmented reality (AR) and Virtual Related (VR): These are the technologies that are developing at a very fast pace. While Virtual reality held the top spot for a while, however, it’s predicted that by 2021 Augmented Reality will overtake technology. AR offers customers a unique experience of the products or services of a brand, from the convenience of their mobile phone.
Uses of Augmented Reality
- Customers can try out your products before they buy them, such as clothing, makeup, or home products, without having to go to a store.
- Without leaving the comfort of your house you can experience a physical location.
- With the use of interactive videos, branding materials can be distributed.
Messaging Apps: In order to connect with customers a bit more personal brands are using various messaging apps. Direct messages have become one of the trendiest digital marketing fashions for customer service and sales support. Facebook Messenger, WhatsApp, and more are becoming popular ways for enterprises to stay in touch with their clients.
Customers enjoy this experience because it is convenient to connect directly with businesses, rather than pick up a phone, and it is extremely personalized. Spreading a word amongst users to send you a message by supplying your handle or username has made this technique work at its best.
Micro and nano-influencers: This type of digital marketing is in trend for the last few years. Small and medium-sized firms, instead of competing for the most advanced influencers among global companies, opt for small and medium-sized influencers.
The term micro-influencers refers to a person who is popular enough to be influential and still connected with the followers. Micro-influencers along with being affordable they are better audience engagement compared to other influencers. In comparison, working in a market with micro-influencers is simpler, since they often serve market segments themselves. Thus, this is also considered one of the most effective trends of social media marketing.
